Swim RVA http://www.swimrichmond.org/
Fitness and swimming pool in Richmond VA
I follow them on Facebook and Twitter and their "ring the bell" concept is amazing.
Loud, physical, tangible thing to do announcing to everyone and yourself that someone has succeeded in something.
We don't do anything similar. I want to install something like this.
They follow Swim America and thus, use the stations to progress. There are 10 so there are regular intervals of success built in if participants show up.
Makes success prominent, gives participants something to do outside of the pool. Works very well for younger swimmers.